Fuji Xerox Inks Partnership with the Asian Tour
Leader in document services and communications becomes latest major sponsor in Asia
Sentosa, Singapore, June 12: Fuji Xerox, the leading company in Document Services and Communications, has become the Official Office Solutions Partner of the Asian Tour, joining a growing list of top-tier corporations sponsoring the region’s premier golf tour.
The sponsorship will enable Fuji Xerox to activate and engage with professional golf at the highest level across the region through its direct involvement with an exclusive selection of Asian Tour events.
This new partnership will allow Fuji Xerox to leverage on an expansive platform and execute its customer engagement programs at Asian Tour events, including hospitality, pro-am benefits and activation spaces.
As part of the partnership, Fuji Xerox will also provide the Asian Tour with high-end office solution needs that meet the Tour’s operational demands.
“Fuji Xerox is pleased to become the Official Office Solutions Partner of the Asian Tour,” says Takashi Nawata, senior general manager, Marketing, Fuji Xerox Asia Pacific Pte Ltd. “As a leader in the Document Services and Communications field, Fuji Xerox is honoured to support Asian Tour and its players, who conceive new strategies to raise their game each time they play, akin to the way Fuji Xerox continually innovates to bring the best solutions to businesses.”
Fuji Xerox believes that a common passion and enthusiasm for golf will create a strong rapport between Fuji Xerox and existing and new customers around the region and generate new business momentum.
The new alliance is timely as stars from the Asian Tour have performed admirably on the international stage recently, with an unprecedented five consecutive victories achieved in co-sanctioned events with Europe, reinforcing the Tour’s growing stature.
With the Asian Tour’s stable of partners and sponsors including the likes of Rolex (Official Timekeeper), Oakley (Official Eyewear and Footwear Sponsor), FENIX Golf (Official Apparel Partner), Inetol Headwear (Official Headwear Sponsor), Srixon (Official Ball), PRG (Official Accessories Supplier) and Titleist (Official Web Partner), Fuji Xerox’s sponsorship sign-on will provide ample opportunities to cross-promote with many of the leading brands in the various segments.
Another major element in the agreement is the brand exposure for Fuji Xerox through the Asian Tour’s global television platform which reaches 180 countries and 625 million homes, and the Tour’s official website, www.asiantour.com
Asian Tour CEO Mike Kerr expressed his delight with the newest Tour partnership agreement with Fuji Xerox.
“On behalf of our talented players, we are honored that Fuji Xerox, which is the leader in office services and communications, has signed on as a Tour Partner. As the stature of the Asian Tour continues to grow in the world of golf, thanks to stellar performances by our members and strong support from corporations in Asia, we believe our brand offers a truly effective and viable commercial platform for Fuji Xerox to leverage this partnership,” said Kerr.
“We have already partnered with many other leading brands in the world and adding Fuji Xerox to our list simply reinforces the continued growth and expansion of the Asian Tour,” added Kerr.
About Fuji Xerox
Founded in 1962, Fuji Xerox Co., Ltd. is a leading company in the Document Services & Communications field, offering solutions and services to help customers resolve their business challenges. Underlying our solutions and services are our world-class office multifunction devices, printers and production printers that we develop and manufacture for worldwide distribution. Together with cloud and mobile solutions, Fuji Xerox builds a communications environment that enable our customers to access the right information, at the right time, and in the right form—thereby contributing to their valuable communications.
Fuji Xerox is a 75-25 joint venture between FUJIFILM Holdings Corporation and Xerox Corporation, and its direct sales force covers Japan and the Asia-Pacific region including China. We employ approximately 45,000 people globally, with more than 80 domestic and overseas affiliates / sales subsidiaries. More information of Fuji Xerox is available at www.fujixerox.com.
About the Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include FENIX Golf (Official Apparel Supplier), Fuji Xerox (Official Office Solutions Partner), Inetol Headwear (Official Headwear Sponsor), Oakley (Official Eyewear and Footwear Sponsor), PRG (Official Accessories Supplier), Srixon (Official Ball), Titleist (Official Web Partner) and Rolex (Official Timekeeper). Sentosa, Singapore is the Home of the Asian Tour which also has an office in Kuala Lumpur. Also, visit us at www.asiantour.com, www.facebook.com/asiantourgolf, www.twitter.com/asiantourgolf, www.youtube.com/theasiantour and www.weibo.com/asiantourgolf.
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